Our Story

Founded in 2017 by Madhur Rathi, Bhushan Boob, Roshan Pidiyar, and Ashish Modak, Econiture transforms 100% plastic waste into durable, affordable furniture and outdoor decor. Growing up close to nature, the founders were driven by a passion for sustainability. Inspired by Madhur’s MBA insights, they started Recycle Bell to collect household plastics. Realising innovation was essential,
Econiture was born.
With over 300 locals, we collect and convert plastic waste from households, shops, and factories into strong, durable lumber logs resembling wood but more robust and eco-friendly.

Econiture addresses environmental issues, supporting the UN Sustainable Development Goals by reducing deforestation, greenhouse gas emissions, and marine pollution. We empower local communities and champion responsible waste management.

Join us in transforming plastic waste into beautiful, lasting furniture and making a positive impact on our world.

Why Econiture?

At Econiture, we believe that each piece of furniture tells a story of innovation, sustainability, and a brighter future for our planet. As a brand under Recycle Bell Private Limited, we lead the way in converting post-consumer plastic waste into comfortable, durable, and eco-friendly furniture solutions.

By using 100% recycled plastic lumber, we create products that not only prevent plastic waste from ending up in landfills and oceans but also showcase the incredible potential of responsible waste management.

Evergreen Style

Timeless elegance, sustainable craft: chic, eco-friendly furniture made from recycled plastic.
Unique Products

Discover innovative designs with personalized touch that's bound to set your space apart
Doing Good

Shop with purpose - every purchase supports sustainability and empowers communities.

The Team

Madhur Rathi

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Cheif Executive Officer
Roshan Pidiyar

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Managing Director
Bhushan Boob

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Chief Operating Officer
Ashish Modak

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Director

Message from the team

At Econiture, we are committed to making the world a better place by turning plastic waste into sustainable, stylish furniture. Our products are crafted from 100% recycled plastic lumber, ensuring they are free from toxins and metallic inclusions. By choosing Econiture, you are supporting eco-friendly practices and helping reduce plastic pollution. Together, we can create a greener, healthier planet for future generations.